In the latest installment of the brand’s landmark partnership with leading global food company, General Mills, Kith Treats unveils a holiday-inspired version of Lucky Charms cereal, fittingly named Lucky Kithmas.  The cereal features Lucky Charms’ signature toasted oats, with a twist on its standard pastel-hued marshmallows, reimagined in festive red and green color combinations. The cereal box, along with the brand’s beloved leprechaun mascot that adorns it, comes dressed in a custom Kith design. 

The cereal is the first ever food item in Kith’s ten year history to ship nationwide.  Along with Lucky Kithmas, the release includes a collection of unisex apparel and accessories, bearing reinvented versions of the storied cereal brand’s mark through the Kith lens.  The cotton jersey hoodies, vintage-inspired t-shirts and long-sleeved tees, outerwear, hats, bowls, drinkware, enamel pins, puzzles, stickers and a custom pair of Freezy Freaky color-changing gloves for adults and children round out the collection, and each piece comes in its own cereal box-inspired packaging.

To coincide with the release, all Kith Treats flagship locations will flip into Lucky Kithmas bars, offering a special menu of ice cream confections that feature the cereals of the Lucky Charms family.  The recipes include an array of custom swirls, ice cream sandwiches, milkshakes and beverages such as:

The Kithmas
Lucky Kithmas cereal
Crushed Oreo
Butterscotch drizzle
Soft baked Lucky Charms
marshmallow blondie bar for dipping
*vanilla ice cream base*

The Amulet
Lucky Charms Chocolate
Brownie bites
Red velvet drizzle
*chocolate ice cream base*

The Talisman
Classic Lucky Charms
Apple cider doughnut
Brown sugar dusting
*vanilla ice cream base*

Lucky Charms Affogato
Cereal-infused ice cream swirl,
topped with frothed hot chocolate,
whipped cream and Kithmas charms

The Totem
Lucky Charms Honey Clovers
Matcha powder
Lemon wafer biscuits
Honey drizzle
*vanilla ice cream base*

The Seven
Lucky Charms Honey Clovers
Golden Grahams
Fresh banana
Granola
Candied almonds
Maldon Salt
Struffoli topping
*vanilla ice cream base*

The Forbidden Fruit
Fruity Lucky Charms
Fresh Strawberries
Rainbow cookies
*vanilla ice cream base*

Lucky Kithmas Cereal Box Set

Keeping in mind that not everyone knows where their next meal will come from, to coincide with the release, Kith Treats has also made a donation to No Kid Hungry in the name of Kith Friends and Family.

Unisex apparel pricing ranges from $70 to $450.  Accessories range from $16 to $65.  Kids apparel retails for $45 and $85.