Since its original release in 1986, the first series of TAG Heuer’s Formula 1 has been a trailblazer. It was the very first timepiece that bore the TAG Heuer name. The watch’s striking colors and daring design made it a favorite first watch among those who would go on to become diehard collectors, which was the case for Ronnie Fieg.

Kith partners with the Swiss watchmaker to bring back this iconic piece in new, upgraded materials and limited quantities.

In honor of the F1 Grand Prix in Miami this weekend, Kith & TAG Heuer will be launching the collection early at their respective Miami stores this Friday 5/3 ahead of the global launch on Monday 5/6.

Available Monday 5/6 at all Kith shops, select TAG Heuer boutiques, 11AM CET/EST on EU.Kith.com, CA.Kith.com, Kith.com & the Kith App.

The release at Kith stores will be first come, first serve. The
Kith.com launch will be via drawing only, which is now live on the Kith App.

Below is a full breakdown of the collection.

01. A treasured design

02. THE WATCHES

TAG HEUER Formula 1 | Kith

This model was inspired by a colorway from the original TAG Heuer Formula 1 archive, which was Kith founder Ronnie Fieg’s first-ever watch. The dial color has been updated and features our collaborative logo and the motto “Just Us.”

Ref: WA121F.BA0023
Edition: 1350 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Steel
Dial: Eggshell

TAG HEUER Formula 1 | Kith PARIS

Inspired by the Kith Paris flagship, this model features a green bezel as a nod to the green wall inside the store. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA121N.BA0023
Edition: 350 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Steel
Dial: Eggshel

TAG HEUER Formula 1 | Kith LOS ANGELES

This model was inspired by a TAG Heuer Formula 1 archival colorway, which has been updated to represent the Kith Los Angeles Flagship. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA121P.BA0023
Edition: 350 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Steel
Dial: White

TAG HEUER Formula 1 | Kith MIAMI

Inspired by the Kith Miami Beach Flagship, this sand-colored model is accented with a pink dial. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA126D.BT0008
Edition: 250 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Pink with Pinstripe

TAG HEUER Formula 1 | Kith NEW YORK

Inspired by the Kith’s home of New York, this model features Kith Palette colors on the bezel and 60-second/minute scale. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA126A.BT0005
Edition: 250 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Black With Pinstripe

TAG HEUER Formula 1 | KITH TOKYO

This model represents the Kith Tokyo Flagship, as its colorway was inspired by the flag of Japan. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA126B.BT0006
Edition: 250 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: White with Pinstripe

TAG HEUER FORMULA 1 | KITH HAWAII

This model was inspired by a TAG Heuer Formula 1 archival colorway designed for driver Ukyo Katayama, which was updated for Kith Hawaii. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA126E.BT0009
Edition: 250 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Blue with Pinstripe

TAG HEUER FORMULA 1 | KITH TORONTO

This model represents the Kith Toronto Flagship, as the colorway nods to a famous local landmark. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA126C.BT0007
Edition: 250 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Yellow with Pinstripe

TAG HEUER FORMULA 1 | KITH

This colorway is exclusive to TAG Heuer and features a sandblasted black PVD steel case with a green rubber strap. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA121L.BT0014
Edition: 825 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Black with Pinstripe

TAG HEUER FORMULA 1 | KITH

This colorway is exclusive to TAG Heuer and features a sandblasted black PVD steel case with a blue rubber strap. Our collaborative logo and Kith’s motto, “Just Us,” are printed on the dial, while other custom elements are seen on the case and bracelet.

Ref: WA121J.BT0012
Edition: 825 Pieces
Diameter: 35MM
Movement: Quartz
Crystal: Sapphire
Case: Arnite
Dial: Black with Pinstripe

In honor of the F1 Grand Prix in Miami this weekend, Kith & TAG Heuer will be launching the collection early at their respective Miami stores this Friday 5/3 ahead of the global launch on Monday 5/6.

Available this Friday 5/3 in store only at Kith Miami Design District & Kith Miami Beach.

Available Monday 5/6 at all Kith shops, 11AM CET/EST on EU.Kith.com, CA.Kith.com, Kith.com & the Kith App.

The release at Kith stores will be first come, first serve. The Kith.com launch will be via drawing only, which is now live on the Kith App.

ENTER DRAWING

TAG HEUER FORMULA 1 | KITH COLLECTOR’S BOX SET

This special edition set includes all 10 watches from the collection, and is limited to 75 units worldwide. The watches included in these sets are individually engraved with numbering to match the edition number of the box. The packaging features Kith Monogram artwork, as well as the Kith Heuer logo and our, “Just Us,” motto.

Only 25 of these sets will be available at Kith Flagships including our Manhattan, Miami Design District, Beverly Hills, Hawaii, Toronto, Paris and Tokyo locations as well as Kith.com, EU.Kith.com, CA.Kith.com, & the Kith App.

MAX VERSTAPPEN FOR TAG HEUER | KITH

To commemorate this moment, Formula 1 World Champion and Red Bull Racing driver Max Verstappen highlights this collection.

Max and the Red Bull Racing team will proudly display the TAG Heuer | Kith logo on their cars and racing suits, as they compete in this weekends F1 Miami Grand Prix.