Rue-L was created by Celine Kreis and Suman Gurung during their time at London College of Fashion. A tracksuit with the female form in mind was the beginning of Rue-L and it is ever evolving. The design ethos lies within the name. Rue - Street, Elle - Feminine. In a male-dominated sector of fashion, Rue-L caters to the feminine. Rue-L brings a level of elegance to the casual. It is the uniform for the woman who is constantly on the go. She has to move swiftly and cannot be constricted - hence the use of their fabrication - jerseys. For Fall-2018, KITH has partnered with RUE-L as their exclusive North American distributor.