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Retrosuperfuture aka SUPER was created in 2007 by founder Daniel Beckerman, in Italy. The brand produces an array of highly popular eclectic high-end functional and contemporary eyewear pieces. Ranging from classic and clean silhouettes to edgy and artistic looks - any item will be an everlasting staple piece, a true stand-out staple piece to complete any outfit. After years of friendship and mutual admiration between the two companies and families, Red Circle—the family investment company of Renzo Rosso—acquired a minority stake in the Milanese brand in June 2017. High-quality eyewear, with a distinctive design at an affordable price, has always been the brand's mission. Worn by celebrities such as  Kanye West, Beyoncé, Yoko Ono, Rihanna, Lady Gaga, Daft Punk, Snoop Dogg, A$AP Rocky, Jessica Alba, and Valentino Rossi. Founded by a group of visionary Italian creatives, SUPER by RETROSUPERFUTURE® now stands as one of the most dauntless contemporary eyewear brands, incessantly reinventing the way in which sunglasses should be designed, manufactured, styled, and ultimately worn.

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