Polaroid

Designed as an icon of innovation and engineering, Polaroid has been redefining photography since its founding by Edwin Land in 1937—the genesis of instant photography. From pioneering portable analog cameras to reviving the classic instant film, the brand continues to celebrate the beauty of everyday life by capturing meaningful moments. Discover the Polaroid Go, the world’s smallest analog instant camera, the Polaroid Now for full-size instant photos, and the Polaroid Flip offering a retro design, accompanied by a range of instant film packs.