Born and raised in Queens, New York, Greg Yuna took a leap of faith in 2009 and joined the family jewelry business. His extraordinary attention to detail, knack for marketing, and infectious charisma quickly made him a client favorite in New York's Diamond District. Yuna eventually ventured out on his own and opened Chapter II - his first independently owned and funded business. Yuna has partnered with a number of esteemed brands and has worked with celebrities such as Drake, J. Balvin, Floyd Mayweather, Rihanna, Madonna, and more. He has been a frequent collaborator with Kith over the years.