Greg Lauren is an L.A-based actor, painter, turned designer who launched his eponymous brand in 2011. He is the nephew of world-renown fashion designer, Ralph Lauren. With a focus on sourcing high-quality textiles and in-house construction of the majority of his garments, Lauren’s label embraces a casual grunge-prep aesthetic. His emphasis on deconstruction and distressing are core elements of his garments—repurposed military fabrics, vintage denim, patchwork, and flannel fabrics are prominent throughout. Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression against the contemporary, modern-day gentleman.