Essentials, a subsidiary of Fear of God, was founded in 2018 in Los Angeles by Jerry Lorenzo. The brand’s distinct interpretation of American expression has become an emblem of contemporary culture, delivering loungewear-centric silhouettes for both men and women that are made from high-grade materials with minimal branding. Essentials distinguishes itself by executing its oversized, unbalanced figures in a distinct color palette of neutrals—including sandy greys, earthy greens and carbon blacks.