Founded in 1949 by Kihachiro Onitsuka, ASICS is a Japanese sportswear company, headquartered out of Kobe. For over 70 years, they’ve been specializing in manufacturing premium sneakers, apparel, equipment, and more, with elevated silhouettes and seamless technological integration. Shop styles like the Gel-Lyte III, Gel-Kayano 14, Gel-1130, and more.