1017 Alyx 9SM was founded in 2015 by designer Matthew M. Williams. The brand was originally founded in New York City, drawing inspiration from Williams upbringing in New York as well as California. Williams took his two lifestyles of East and West coast culture and relocated the brand to Italy, where he focusses on detail, innovation, craftsmanship, technique, and sustainable fabrication. His utilitarian approach and his keen eye to develop intricate, yet subtle pieces have procured the brand space in luxurious high-end techwear.