Kith Treats Takes Over National Cereal Day


On Wednesday, March 7th, in observance of National Cereal Day, Kith Treats announces an array of new offerings.

Delivery Capsule - The Treats merch program continues with the Delivery Capsule, a collection of three tees and three hoodies, featuring a lively printed Kith Treats graphic on each piece’s chest and rear. Constructed from 300 GSM cotton fleece fabric, with a kangaroo pocket, drawstrings and a ribbed waistband and cuffs, the hoodies are available in grey, mint and yellow. The tees are made from a 180 GSM lightweight cotton jersey fabric and are available in sand, pink and blue. All will be offered in unisex sizes and come complete with custom cereal box-inspired packaging. The capsule will release the morning of March 7th at all domestic Treats shops and at 11:00 AM EST at

Kith Treats x Postmates - In a landmark partnership, Treats has teamed up with powerhouse on-demand delivery service Postmates, making items from our menu of signature cereal confections available for delivery in the areas surrounding our Manhattan, Brooklyn, Miami and Los Angeles locations. In an unprecedented collaborative move, on March 7th only—and for the first time in Kith’s history—consumers will be able to order not only our ice cream and cereal creations, but the tees and hoodies from the Delivery Capsule releasing the same day. Those who have the Postmates app and fall within delivery range will have a holistic Treats experience at their fingertips. After Cereal Day concludes, Treats confections will remain available on Postmates.

Treats Gift Cards - National Cereal Day will mark the onset of the Treats gift card program, inspired by popular demand and available at all domestic Kith Treats locations

Cereal Boy Accessories - Treats adds an enhancement to the existing Treats merch program with a limited run of full color enamel butterfly pins and custom die cut refrigerator magnets, featuring the brand’s recently debuted and already beloved Cereal Boy character. Those who visit any of our five domestic shops will also see Cereal Boy return in a bold graphic that adds a playful twist to our classic Commuter Bowl serving vessel.

Snapchat Filter - Snapchat users will be able to show their enthusiasm for Kith Treats with a special National Cereal Day on-demand geofilter canvassing all of SoHo, the home of our Lafayette Street flagship.