Kith is proud to announce its entrance into South Korea with the opening of its new flagship in Seoul. The four-story retail location is home to an in-shop Kith Treats ice cream parlor and Sadelle’s—a staple New York City brunch institution known for its culinary excellence and celebratory atmosphere. While Kith Treats and Sadelle’s each have their own respective international presence beyond the U.S., this opening marks Kith & MFG’s fourth partnership location and first steps into the Korean food scene in Seoul’s Seongsu neighborhood.

Open seven days a week, Sadelle’s at Kith Seoul features location-exclusive menu items as well as classic Sadelle’s fare, such as their beloved bagels, sliced-to-order salmon, chopped salads, and world-famous french toast. Diners of Sadelle’s Seoul are greeted by a marble header engraved with a custom Sadelle’s at Kith Seoul insignia, followed by an interior adorned with Kith Monogram suede wallpaper, Sadelle’s signature blue suede seating and dark walnut floors with brass accents. Sadelle’s at Kith Seoul takes over the entire third floor and extends into the fourth floor terrace—showcasing a beautiful view of Seoul filled with an array of lively greenery. 

In customary fashion to each Sadelle’s at Kith opening, Kith has created a capsule collection honoring their latest location in Seoul. Exclusively available in-store, the range of apparel and accessories feature their Nelson Hoodie & Crewneck heavyweights, as well as graphic tees and headwear featuring custom Sadelle’s at Kith artwork inspired by the city. 

The full-service Kith Treats bar accompanies the store’s design language with an elevated blend of wood, stone and stainless steel accents, highlighted by a Rosa Aurora marble header, countertop & bar-style seating, complete with Kith Treats’ signature parlor-style cereal dispensers. Alongside carrying all Kith Treats’ global inline capsule collections, this new location will serve location-exclusive ice cream specials crafted for the Korean market as well as select Signature Specials from Kith Treats’ mainstay menu. 

Kith Treats & Sadelle’s at Kith Seoul open Friday, 5/31 at 11AM KST.

322-5, Seongsu-dong 2ga, Seongdong-gu, Seoul, Korea 

서울특별시 성동구 성수동 2가 322-5 

Kith Treats Seoul

Monday – Saturday: 11AM – 8PM

Sunday: 11AM – 7PM

Sadelle’s at Kith Seoul

Monday – Sunday: 11am - 5:00pm

Last seating at 5:00pm