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Kith Treats for Cereal Squad

To support the latest installment of the Cereal Squad, a series of collectible toys that put a new spin on the General Mills cereal mascots we’ve known forever, Kith Treats will introduce an extended menu of cereal-infused ice cream specials that celebrate the staying power of the flavors we crave and the characters we grew up with.

As an homage to each character, in place of our signature mini Kith chocolates that have become a hallmark of the brand’s ice cream swirls, we will feature a custom Belgian milk chocolate chip, molded into the shape of the figurine that represents each cereal the treat is built on. Echoing the ritual of finding a toy at the bottom of your cereal box, each ice cream swirl will come outfitted with its corresponding Cereal Squad toy, tucked under the bottom rim of the cup.

Utilizing our classic dairy vanilla ice cream base across all six specials, the extended menu will include:

The Sonny — infused with Cocoa Puffs and Cosmic Brownies; garnished with whole Cocoa Puffs pieces, chocolate cake crunch and Maldon sea salt

The Lucky — infused with Lucky Charms, rainbow cookies and rainbow popcorn; garnished with marshmallow charms and gold sugar pearls

The Chip — infused with Cookie Crisp and Chewy Chips Ahoy Cookies; garnished with Cookie Crisp, mini milk chocolate chips and a whole cookie for dunking

The Buzz — infused with Honey Nut Cheerios, Animal Crackers, strawberry powder and fresh strawberries; garnished with Honey Nut Cheerios and a condensed milk drizzle

The Silly Rabbit — infused with Trix, fresh banana, mixed berries and Trix Yogurt; garnished with Trix and dried banana slices

The Wendell — infused with Cinnamon Toast Crunch and Honey Bun chunks; garnished with Cinnamon Toast Crunch and cinnamon sugar

The Cereal Squad specials will be available through Sunday 10/2 at all domestic Kith Treats locations.

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