If you're a BMW enthusiast, few cars are held in higher regard than the first M-series car, the BMW M1.

In the mid-1970s, BMW set out to create a world-class mid-engine sports car. They decided to collaborate with Lamborghini, who, at the time, was facing financial difficulties and welcomed the partnership. Together, they developed the first prototypes of the M1. However, as Lamborghini’s financial issues worsened, they withdrew from the project in 1976.

During the development phase, BMW was also working with legendary Italian designer Giorgetto Giugiaro and his company, Italdesign. Once Lamborghini withdrew, Italdesign took over the project and saw it through to completion. Giugiaro’s impact on the automotive world cannot be understated. His designs include the DMC DeLorean, Lotus Esprit S1, Lexus GS S140, Maserati 3200 GT, and more. Giugiaro applied his distinctive style to the M1, giving it a sleek, wedge-shaped body.

BMW partnered with the Italian company Marchesi for the tubular frame, while body panels were made by T.I.R. in Modena. Final assembly was handled by Baur in Germany, meaning the M1 was Italian-designed but German-engineered—arguably the best of both worlds in the automotive industry, and a key reason I love this car so much.

The M1 launched in 1978 and marked the birth of BMW’s motorsport division, BMW M. The following year, BMW launched the M1 Procar Championship, where legendary drivers like Niki Lauda, Mario Andretti, and Nelson Piquet raced in modified M1s, cementing the car’s legacy in competitive racing. The M1 Procar also competed in other races, including the 1979 24 Hours of Le Mans, which featured a modified version of the car with a paint job created by Andy Warhol.

The M1 was produced only from 1978 to 1981. Due to production delays and complications, by the time the car hit the road, the market had moved away from mid-engine cars (at least at that time). Only 453 units were built—399 road versions and 54 racing versions. This low production volume, combined with its innovative design and lasting impact on the future of BMW, has contributed to its rarity and desirability among collectors.

The M1. Ahead of its time. And the birth of BMW Motorsport.