Y-3 is a Japanese company branching from its parent company adidas in collaboration with famed designer Yohji Yamamoto. In 1981, Yamamoto participated in the Paris collection for the first time under the Yohji Yamamoto brand. It is called “black shock” and caused a great sensation. The rebellious spirit, which has been evaluated by both the pros and cons of the times, has revolutionized the tone for this brand in the industry. In 2002, he became the creative director of Y-3.  This brand essentially procured its own lane in fashion by combining sportswear with technical designs providing functionality, elegance, fine craftsmanship, all while achieving a futuristic appeal.