The Volcano colorway holds a special place in Kith’s, Asics’s, and my personal timelines. Its original release happened at a pivotal time for our market, as classic running silhouettes began to take center stage and Kith started gaining more widespread attention than ever before. Through this colorway I re-introduced the Gel Lyte V, which was a risk, but one that was necessary to take to push the market forward. Back then I remember thinking how strong that colorway could have been on the Gel Lyte III, but also felt that too many people were hopping on that silhouette. It was as important then as it is today that I differentiate myself and evolve with each release.