To celebrate the 80th birthday of the global icon Bugs Bunny, Kith presents our first collection with the Looney Tunes. An 80-style range of apparel, footwear, and accessories was designed for adults and kids, showcasing the impact that the Looney Tunes characters have had on the world since the 1930’s, particularly Bugs Bunny, who officially made his debut on July 27, 1940. As we continue to reimagine the nostalgic experiences we have shared with the Looney Tunes, the lookbook features Bugs Bunny who models the collection himself.
While tees and hoodies make up the men’s assortment, elevated styles such as denim jackets and varsity jackets, co-created with Golden Bear are also featured. Alongside these signature silhouettes is a Vintage Tee Program that has been developed specifically for this release. This program features 230 GSM soft cotton and a new look and feel of real vintage tees that have experienced extensive washing and processed printing.
Footwear for this collection was created with Converse, as Kith and the Looney Tunes use the Chuck Taylor 1970 silhouette to showcase the collaborative efforts. This model features an asymmetrical stitched Kith logo consisting of Looney Tunes designs on a fully canvas upper. Classic CT70 details such as metal eyelets and medial CTAS logo patch are also displayed while a rubberized midsole features a rubber foxing Kith classic logo.
A range of lifestyle accessories were also created, spanning from plush sets and rugs to collaborative Stance Socks and New Era caps. A Bugs Bunny plush is offered individually as well as 8-character plush sets which features all the iconic characters in the same color tone as Bugs Bunny. The Circle Huddle Rug features pile material and acrylic while showcasing the classic Kith logo and Looney Tunes iteration as seen on the Converse CT70.
A Kith Kids offering of 12-styles created for different age ranges is also included in this collection. Pulling inspiration from the men’s apparel, there are hoodies, tees, onesies, and accessories.
This Saturday (July 11th) ahead of the collection’s launch, we will re-live special memories from all of our childhoods with a special edition of Saturday Morning Cartoons on Kith.com. Ronnie Fieg will share four of his favorite classic Looney Tunes shorts and interview a few key Looney Tunes personalities, including the Executive Producer of the current Looney Tunes series - Looney Tunes Cartoons - Pete Browngardt, UCLA Professor and Animation Historian Jerry Beck, as well as voice actor Eric Bauza, who is the voice of Bugs Bunny in the new series. Saturday Morning Cartoons takes place at 11AM EST this Saturday, July 11th, on Kith.com.
Kith x Looney Tunes releases on Monday, July 13th at 11AM EST on Kith.com exclusively.