Kith x Coca-Cola Season 4 Lookbook

Kith re-envisions it’s longstanding partnership with iconic American Brand Coca-Cola for the fourth time, channeling with it vintage inspiration through a modern lens. After traveling from Miami to Aspen to the Hamptons to Malibu, the duo finds themselves in the tropical paradise of Hawaii. This 105-piece collection is comprised of Men’s and Women’s styles, all of which draw inspiration from Coca-Cola’s Classic archives as well as color palette and lifestyle of the Hawaiian Islands. Hawaii’s eight island’s colors are represented throughout the collection while items such as swimwear and surfboards are a testament to the lifestyle of the locals. Silhouettes in this collection include Varsity Jackets, Denim Truckers, Hoodies, Crewnecks,  ¼ Zip Windbreakers, Camp Shirts and Swim trunks.

Partnerships include Mitchell & Ness, who helped craft active inspired tops with custom all-over print Hawaiian inspiration through bottoms and headwear. Orlebar Brown, who created two all-over print men’s swim trunks while Golden Bear returns with an update on the Classic Varsity Jacket, boasting tonal sleeves and split-tone body. Garret Leight offers custom eyewear for this collection while Channel Islands partners with us on a very limited Kith x Coca-Cola surfboard offered in two styles.

This collection is rounded out with a return to the Coca-Cola Converse Chuck Taylor 1970’s. After being debuted as a Friends and Family pair in 2017, this vintage washed blue denim model is now being offered to the public for the first time. Details include Coca-Cola embroidery on the lateral and out-soul of the shoe with a co-branded insole and removable Kith branded patch.

Kith x Coca-Cola releases at Kith’s upcoming Oahu popup shop on August 2nd  in-store only. The pop up will release one week ahead of the full launch which occurs on Friday August 9th, at all Kith shops and at 11AM EST on


Photography: Justin Bridges

Styling: Ronnie Fieg


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