As our fifth year anniversary comes to a close, we finish 2016 by releasing a collaborative collection with the global icon Coca-Cola. This project fits seamlessly into our nostalgia-fueled 2016 campaign, as we’ve pulled inspiration from Coke’s archives to create a contemporary assortment of apparel and accessories. Together with Coke we offer a two-dimensional collection that commemorates two of our recent milestones – the opening of Kith Miami and Kith Aspen.
The initial half of the collection focuses on the worldwide presence of Coca-Cola, which represents an aspiration shared by Kith, as well as the inherent diversity of Miami Beach. Channeling these elements into a visual representation, we’ve created an assortment of products that bear various international Coca-Cola logos, specifically – Israel, Japan, Korea, Sri Lanka, Thailand, and the United States. In an effort to unite the world, this will be the first series of languages Kith and Coke work on, as we seek to utilize every version of the Coke logo in the world. These products include denim jackets, pullover hoodies, tees, caps, and pins. An amalgamation of these different logos will also appear on a very special co-branded Coca-Cola glass bottle, which will not be sold, but instead given to customers with any in-store purchase of the Kith x Coca-Cola collection. Lastly, the Kith Miami store will host a Coke Float Bar inside the Kith Treats section, thus offering customers a fully rounded experience.
The second half of the collaboration is incorporated into our Aspen initiative. Mirroring the cold climate of the beautiful mountain town, we brings Coke’s classic polar bear story to life through a capsule of sentimental lifestyle product. We’ve reimagined the time-honored Coke Polar Bear likeness through graphic hoodies, tees, beanies, and more. This will mark the first time the Coke Polar Bear has donned different clothing.
The Kith x Coca-Cola Collection releases in its entirety on Saturday, December 31. The first half of the collection will be available at all of Kith’s flagship stores and KithNYC.com. The second half will be available at the aforementioned locations, in addition to the Kith Aspen Pop-Up.
Photography: Nolan Persons