Kith partners with Calvin Klein on an underwear collaboration infused with design elements from both New York-based brands. This partnership marks the first time in Calvin Klein’s storied timeline that another brand’s logo shares the waistband of their iconic underwear.
Kith for Calvin Klein 2020 is offered in two categories – Classic & Seasonal. The Classic side of the collection combines Kith and Calvin Klein’s signature color palettes and applies Kith’s monogram pattern across underwear tops and bottoms. These elements are coupled with a special co-branded Kith | Calvin Klein intarsia waistband. Styles in the collection include a men’s boxer brief and women’s bralette and thong in black, light heather grey, white, shark, woodrose, and cinder.
The Seasonal range expands the product offering with new colorways and patterns and introduces new women’s silhouettes. The men’s Seasonal bottoms feature the boxer brief in non-monogrammed solid bold colors such as black, white, dark navy, scarab, crimson, and ultramarine. The women’s Seasonal product features various silhouettes in a lightweight mesh fabric, including an asymmetrical strap bralette, two racerback bralettes with matching thongs, as well as a double-banded bralette.
The collection will be available at Kith’s flagship stores where permanent Kith for Calvin Klein fixtures will be installed, as well as Kith.com. In-store customers will have the opportunity to create their own underwear 3-packs with special packaging.
The campaign for this collection is inspired by Calvin Klein’s iconic 1990s aesthetic. Gigi Hadid stars in the campaign photographed by Cass Bird and styled by Gabriella Karefa-Johnson. The campaign can be seen on Kith.com, as well as Calvin Klein’s iconic billboard on Houston St in New York and the La Cienega Blvd billboard in Los Angeles.
The collection releases Saturday, September 12th at Kith’s shops and at 11AM EST on Kith.com.