The year 1996 has been a constant motif for our brand throughout our 5 year lifespan. We have always viewed 1996 as one of the most pivotal years for our culture and our birthplace of New York, and it has continued to serve as one of our main sources of inspiration. The 96 Collection is a direct result of our passion for this time, as we have crafted a fully-rounded assortment of apparel influenced by the signature style of 20 years ago.

96 combines modern silhouettes and custom fabrics with retro colorblocking and palettes. Each garment is designed for comfortable wear in the city streets during the fall season. To properly channel the vision for this release, we enlisted legendary rap trio The Lox to model our campaign.

The 96 Collection is divided into 2 drops, with the first releasing this Friday September 30th at Kith Manhattan, Kith Brooklyn, Kith at Bergdorf Goodman, and KithNYC.com at 11AM EST.

Photography: Nolan Persons