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A Closer Look At Kith x Russell Athletic
Kith partners with Russell Athletic to present a 96-style collection that combines Kith’s penchant for quality with Russell’s iconic heritage. Ronnie Fieg’s nostalgia of retro athletics and love for quality fleece set the foundation for Kith to work with Russell, the originators of the first sweatshirt. Kith developed a special 14oz cotton fleece that was custom-milled in the US to properly achieve a high-quality OG feel. Four of Russell’s original silhouettes are used as the base for the collection – a hoodie, crewneck, tee shirt, and short. Paying homage to vintage Russell catalogs where customers would be shown a large grid of color swatches that each style was available in, Kith has designed each silhouette in four shades of six different colors. These colors include Red, Orange, Yellow, Green, Blue, and Black, each of which features overdyed, OG, pastel, and vintage shades, thus telling a robust color story. Each style is also limited to only 100 units.
To tell this color story, Kith has given each of its four flagship stores a different color shade category reminiscent of their respective locations. The SoHo color story is the darkest of the four and features a very unique reverse patchwork design, as well as a new co-branded variation of Russell’s iconic R patch. Brooklyn receives the OG colors, a nod to Brooklyn being Kith’s original store and the colors being Russell’s original palette. The pastel colors are designed for Miami and feature special chenille and flocked logo applications. The fourth color story nods to Los Angeles being the mecca for vintage shopping, hence why they receive the vintage colorways that feature mild distressing designed to mimic clothing weathered by age. Lastly, to ensure that each color story is represented in New York, Bergdorf Goodman will receive the pastel colorways while Hirshleifers will receive the vintage colorways.
This launch coincides with the opening of Kith’s first international outpost, a completely custom shop-in-shop inside of Selfridges, London’s perennial fashion retailer. To celebrate this opening, Kith London will be the only store to stock the entire collection (outside of Kith.com).
Kith x Russell Athletic releases Friday, April 5th at all Kith shops and at 11AM EST on Kith.com.
Sizing for the products in this collection are available to view here.
The SoHo Palette:
Kith x Russell Athletic Reverse Hoodie: These garment-dyed hoodies feature a boxy cropped fit and are constructed with Russell's 100% 480 GSM cotton fleece fabric. Featuring a two-piece hood with drawstring pulls this hoodie is executed with a face/reverse side patchwork pattern. Other elements include - the Kith & Russell embroidered patch on the wearer's left chest, the Kith Russell flag label at the bottom hem, ribbed cuffs and hem, and a kangaroo pocket. $150 USD.
Kith x Russell Athletic Reverse Crewneck: These crewnecks also take on a boxy cropped fit and feature Russell's 100% 480 GSM cotton fleece fabric. The face / reverse side patchwork patterns provide added style, as well as the Kith & Russell embroidered patch on the wearer's left chest, the Kith Russell flag label at the bottom hem, and lastly - the ribbed cuffs and hem. $135 USD.
Kith x Russell Athletic Reverse Tee: This tee features Russell's garment-dyed 190 GSM cotton jersey fabric executed with the face / reverse side patchwork pattern. This tee has a fit reminiscent of Kith's Quinn tee released a few seasons ago - other elements include the Kith Russell embroidered patch on the left chest and the Kith Russell flag label at the bottom hem. $55 USD.
Kith x Russell Athletic Reverse Jersey Shorts: These shorts feature Russell's garment-dyed 290 GSM cotton jersey fabric. The face / reverse side patchwork provides added style, as well as the Kith Russell embroidered patch on the left leg and the Kith Russell flag label on the rear waistband. Lastly, this model features an elasticated waistband with drawstring pulls, on-seam pockets, and a comfortable regular fit. $90 USD.
The Brooklyn Palette :
Kith x Russell Athletic Classic Hoodie: This classic hoodie features Russell's garment-dyed 480 GSM cotton fleece fabric. The two-piece hood is accented with drawstring pulls, while other classic hoodie elements exist such as the ribbed cuffs and hem, the kangaroo pockets, and the classic cropped and boxy fit. Lastly, this model features a Kith Russell embroidered patch on the left chest and a Kith Russell flag label on the bottom hem. $150 USD.
Kith x Russell Athletic Classic Crewneck: The classic crewneck takes on a cropped and boxy fit and features a garment-dyed 480 GSM cotton fleece fabric. Other elements include the Kith Russell embroidered patch on the left chest, the Kith Russell flag label on the bottom hem, and lastly - ribbed cuffs and hem. $135 USD.
Kith x Russell Athletic Classic Tee: This classic tee takes on the same fit as the Kith Quinn tee and features Russell's garment-dyed 100% 290 GSM cotton jersey fabric. Lastly, this model features a ribbed collar, Kith Russell embroidered patch on the left chest, and a Kith Russell flag label at the bottom hem. $55 USD.
Kith x Russell Athletic Classic Jersey Shorts: These classic jersey shorts take on a regular fit and feature a garment-dyed 290 GSM cotton jersey fabric. The elasticated waistband provides a comfortable fit while the adjustable drawstring pulls ensure a secured wear. Other elements include the Kith Russell embroidered patch on the left leg, the Kith Russell flag label on the rear waistband, and the on-seam pockets. $90 USD.
The Miami Palette:
Kith x Russell Athletic Varsity Logo Hoodie: This cropped and boxy fit hoodie features a 480 GSM cotton fleece fabric executed with a garment-dye wash. Aside from the other hoodies this model takes on a chenille and embroidered co-branded chest logo which ensures added style. The ribbed cuffs and waistband provide classic hoodie elements as well as the kangaroo pockets, two-piece hood, and the drawstrings pulls. Other elements include the Russell jock tag on the side panel and the Kith Russell flag label at the bottom hem. $150 USD.
Kith x Russell Athletic Varsity Logo Crewneck: This crewneck features Russell's 480 GSM cotton fleece garment-dyed fabric. The chenille Kith logo and embroidered Russell logo on the chest provide added style as well as the - Russell jock tag at the side panel, Kith Russell flag label at the bottom hem, and lastly, the ribbed cuffs and hem. $135 USD.
Kith x Russell Athletic Varsity Logo Tee: This tee features Russell's 290 GSM cotton jersey garment-dyed fabric. The flocked Kith logo on the chest is accented with a puff printed Russell logo. Other elements include the ribbed collar and the Kith Russell flag label at the bottom hem. $55 USD.
Kith x Russell Athletic Jersey Varsity Logo Shorts: These garment-dyed shorts feature a 290 GSM cotton jersey fabric. Other elements include the flocked Kith logo accented with a puffed print Russell logo on the left leg, Kith Russell flag label at the rear waistband, an elasticated waistband with drawstring pulls, on-seam pockets, and a classic regular fit. $90 USD.
The Los Angeles Palette:
Kith x Russell Athletic Vintage Hoodie: This hoodie features Russell's 480 GSM garment-dyed cotton fabric. The Russell cut jock tag and Kith classic logo printed graphic on the chest provides added style as well as the Kith Russell flag label at the bottom hem. Other elements include - the cropped and boxy fit, ribbed cuffs and waistband, the kangaroo pocket, the two-piece hood with drawstring pulls, and lastly - the ripped and repaired details. $150 USD.
Kith x Russell Athletic Vintage Crewneck: The vintage crewneck features a garment-dyed 480 GSM cotton fleece fabric. This crewneck takes on a cropped and boxy fit and features a ribbed collar, cuffs, and waistband, a Rusell cut jock tag and Kith classic logo printed on the chest, and lastly - a Kith Russell flag label on the bottom hem. $135 USD.
Kith x Russell Athletic Vintage Tee: The vintage tee features 290 GSM garment-dyed cotton jersey fabric and a comfortable ribbed collar. Other elements include the Russell cut jock tag and the printed Kith classic logo on the chest, and lastly - the Kith Russell flag label at the bottom hem. $55 USD.
Kith x Russell Athletic Vintage Jersey Shorts: The vintage jersey shorts feature a garment-dyed 290 GSM cotton jersey fabric. The elasticated waistband is accented with drawstrings pulls which ensures a secured wear. Other elements include the Russell cut jock tag and the Kith classic printed logo on the left leg, Kith Russell flag label on the rear waistband, and lastly, on-seam pockets. $90 USD.