A Closer Look at Kith x Coca-Cola 2020


Kith and Coca-Cola come together for the fifth collection of our longstanding partnership. Each year we have traveled around America, going from Aspen to the Hamptons to Malibu and Hawaii. This year we span the entire country, as we draw inspiration from road tripping coast to coast and combine sensibilities from different parts of America.

This men’s and women’s collection is comprised of 73-styles that blend summer and pre-fall silhouettes. Staple Kith silhouettes are reimagined with patterns and prints that infuse a heritage Americana aesthetic with Coca-Cola’s iconic identity. Pieces include denim jackets, William III Hoodies, camp collar shirts, and a re-introduction of Kith’s Vintage Tee Program. This program highlights the road trip experience through reinterpretations of iconic Coca-Cola ads seen while driving cross-country. Complementing the apparel is an assortment of lifestyle accessories, ranging from headwear to door mats to diecast car replicas.

Kith and Coca-Cola also continue their three-way collaborations, reprising partnerships with Converse, Mitchell & Ness, and Golden Bear, as well as introducing a capsule with the renowned woolen mill Pendleton.

Kith x Coca-Cola Season 5 releases this Saturday, August 15th, at 11AM EST on Kith.com. The only Kith shops that will carry this collection are Kith Tokyo, Selfridges, and Hirshleifers.

Golden Bear Varsity Jacket: In collaboration with Golden Bear, this jacket features a virgin wool fabric accompanied by diamond quilted lining. Striped ribbed cuffs and hem provide comfort while co-branding includes a Kith classic logo on the left chest and a chainstitch embroidered Coca-Cola logo on the back. $595 USD.

Gorman Jacket: This jacket comes in a satin twill fabric for a shiny look. A fleece hood with drawstrings is attached to the jacket for added warmth while additional elements include front welt pockets, an interior chest pocket and co-branded puff embroidery on the back to compliment the style. $250 USD.

Mountains Denim Jacket: Featuring the Mountains graphic seen throughout this collection, this jacket comes in a 12 1/4 oz washed denim. Kith-branded metal shank buttons and rivets are added for functionality while the attached fabric loop provides added style. $325 USD.

Mountains Williams III Hoodie: The Mountains artwork stays consistent as this time it is seen on our classic Williams III Hoodie. A kangaroo pocket is featured for added style and function while additional elements include adjustable drawstrings, ribbed cuffs and waistband. $165 USD.

Williams III Hoodie: The Williams III Hoodie makes a return for Kith x Coca-Cola Season 5 and features the 500 GSM soft cotton fabric. Co-branded puff embroidery is seen on the left chest while additional elements include adjustable drawstrings and cuff and waistband ribbing. $165 USD.

Striped Crewneck: This crewneck comes in the 500 GSM soft cotton fabric and showcases a pigment dyed look for added style. Co-branded printed artwork is seen on the chest while a ribbed neck, cuffs and waistband provide functionality. $150 USD.

Printed Camp Collar Shirt: Offered in a navy colorway, this camp collar shirt features silk cotton herringbone twill fabric and a co-branded flag label on the left side. Kith-branded buttons provide function and style while asymmetrical Kith and Coca-Cola logos are seen throughout. $165 USD.

Printed Short: Paired with the Printed Camp Collar, the Printed Short also showcases the silk cotton herringbone twill fabric. The asymmetrical Kith and Coca-Cola logos provide added style while additional elements include an elasticated waistband, adjustable drawstrings, and front and back zip pockets. $150 USD.

Vintage Tees: Our Vintage Program is reintroduced and features a 230 GSM soft cotton fabric and neckline ribbing. These tees experience a custom vintage wash process and showcase iconic Coke graphics accompanied by a printed Kith classic logo. Offered in white and ivory colorways. $70 USD.

Mitchell & Ness

Coaches Jacket: A soft brushed cotton body Coaches Jacket featuring a custom milled co-branding all-over print throughout. Other elements include a front coated snap closure and interior side seam bungee adjusters. $225 USD.

Mountains Cardigan: The Mountains Cardigan features a wool blend knit fabric with an Intarsia mountain artwork going throughout the silhouette. Additional elements include front welt pockets and button closures, rounded out by ribbed cuffs and waistband. $265 USD.

Logo Cardigan: Featuring the same wool blend knit fabric, this cardigan comes in red and showcases Intarsia Kith and Coca-Cola logos throughout. Front welt pockets and button closures provide functionality while the ribbed cuffs and waistband are added for style. $265 USD.

Logo Short: The Mitchell & Ness Logo Short features wool blend knit fabric and Intarsia Kith and Coca-Cola logos going throughout the silhouette. Additional details include a double-layer rib waistband, interior adjustable drawstrings, as well as welt pockets on the front and back. $225 USD.

Bucket Hat: Featuring a polyester twill fabric, the Mitchell & Neck Bucket Hat comes in a red and navy colorways. Both hats come in a sublimated all-over print which are seen throughout the assortment as well as a co-branded flag label on the side. $65 USD.


Williams III Hoodie: In partnership with Pendleton, this hoodie comes in the Williams III fit. The Pendleton towel terry velour fabric makes up the body, while the white sands pattern is seen throughout. Co-branded puff embroidery at the chest provides added style, while adjustable drawstrings and cuff & waistband ribbing provide functionality and comfort. $265 USD.

Camp Collar Shirt: This camp shirt features a silk cotton herringbone twill fabric with a Pendleton Wyeth Trail pattern going throughout the body. A contrast collar is added for a modern look while Kith-branded compliment the silhouette. $165 USD.

Short: Matching the Camp Collar Shirt, the Pendleton Short features the same silk cotton herringbone twill fabric with a Wyeth Trail pattern. An elasticated waistband, adjustable drawstring and front and back zip pockets are added for functionality. $150 USD.

Swim Short: The Swim Short in partnership with Pendleton features airy nylon swim fabric and an all-over Pendleton print. A full mesh lining is added for breathability while a nylon belt, front and back zipper pockets are also included. $150 USD. 

Skate Deck: These stained wooden decks are executed in printed Pendleton patterns. Co-branding is showcased on the middle while pre-drilled mounting holes are added for easy mounting. $85 USD.


Converse Chuck 70 Low Top: The Kith x Coca-Cola x Converse Chuck 70 Low Top is executed in denim with distressed edges and features asymmetrical cubic embroidery. The lateral side displays the Coca-Cola logo while the medial side shows the brand’s signature ribbon. The upper sits atop a white vulcanized rubber sole with Kith flag logos and CTAS license plate branding, while the outsole is green-tinted translucent as a nod to Coke’s classic glass bottles. Other details include custom-printed footbeds, 20% recycled Ortholite foam sockliners for comfort, and aluminum eyelets. $140 USD.

Big Logo Slides: These slides come in a PU leather upper featuring a debossed Coca-Cola logo throughout the straps. An EVA outsole provides comfort while the co-branded footbed is added for style. $32 USD.


Logo Socks: These socks are offered in a cotton-poly-spandex blend while a woven co-branded artwork provide style. Crew sock fit. $20 USD.

Logo Cap: These caps feature a cotton twill fabric and a 6-panel construction with strap buckle closure. An embroidered Coca-Cola logo is seen on the front while a Kith classic logo patch is evident on the back. $65 USD.

Mountain Bucket Hat: The Mountain Bucket Hat comes in a washed denim showcasing the all-over Mountains graphic which is seen throughout the assortment. $65 USD.

Mountain Towel: 100% cotton terry towel featuring the consistent Mountains graphic. The Kith monogram makes a return to accompany the artwork. $85 USD.

Coir Door Mat: This doormat features coir fibers and a lead-free PVC backing. A printed co-branded artwork compliments the style. $65 USD.

M2 Pickup: A die-cast replica semi-truck highlighting the 1974 GMC Sierra Grande 15. Coca-Cola artwork is seen throughout the body as the truck fits a 1:64 scale. $45 USD.