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For the third consecutive Black Friday, Ronnie Fieg teams up with New Balance for a special collaboration. This time around, Fieg redesigns the Made in USA 998 silhouette for the first time. The theme of this project is City Never Sleeps, and revolves around Fieg's upbringing in New York City, and the general mentality associated with living in the "concrete jungle".
This classic trainer features Fieg's trademark tri-blocking, as the forefoot, saddle, and rear all bear different tones and material executions. "The idea of City Never Sleeps," explains Fieg, "is that even in the middle of the night, New York is still bright as day because of its city's bright lights. This constant cycle of endless days is a major factor for the New Yorker's mentality. People hustle harder here than anywhere else, but our reward is being able to live in arguably the greatest city in the world."
This sleepless montage is embodied in the 998's gradient colorblocking, as the blue nubuck toe fades to midnight navy on the nubuck saddle to solid black pigskin suede on the heel counter. The N-logos are white reflective, a technical play to NYC's endless stream of bright lights, while the midsole and outsole are also white for a strong complementary accent. Additional details include premium leather lining, custom-printed insoles, debossed tongue and heel branding, and three additional lace options.