Serving as the sequel to our East Coast Project from 2012, KITH presents our latest endeavor – the West Coast Project. The collection’s centerpiece are two all new Ronnie Fieg-helmed Asics, as he reintroduces the Gel Sight silhouette for the first time since its original release in 1992. The first model is the “Atlantic,” which represents KITH’s darker New York City-roots with its colder shades of blue. The other is the “Pacific,” an ode to Los Angeles with its lighter sand-colored execution. An in-depth look at both trainers can be seen via the West Coast Project Interactive Lookbook here. The 14-piece collection will be comprised of original KITH apparel, and collaborative product with California-based brands Stampd and Stance. The entire collection, including the Ronnie Fieg x Asics Gel Sight "Atlantic" & "Pacific" will release this Friday, February 20th, at 10AM at the KITH pop-up shop located at 1638 Abbot Kinney Blvd, Venice, CA.