The Air Presto debut in 2000 consisted of 12 different ads, applying a character personality to each debut colorway. The ads also provided a glimpse into the future of sneaker culture, making the Air Presto one of the first styles introduced with a “nickname” or personality to bring them to life, such as Shady Milkman, Brutal Honey, Rabid Panda, and more.
To commemorate the release of the Nike Air Presto Flyknit Ultra, Kith Treats and Nike invite 150 customers to a special event at Kith Brooklyn on May 7. Inspired by the original Presto characters from 2000, Kith Treats and Nike will host 2 artists to draw sketches of each customer atop a limited Kith Treats x Nike Air Flyknit Presto cereal box. Inside each box is your choice of our all-new Presto-themed cereal specials: Brutal Honey or Shady Milkman.