Kith's cereal extension Kith Treats launches its latest partnership, a lifestyle-driven collaboration with iconic
cereal brand Cap
. This union is focused on creating a fully-rounded experience, as Kith and Cap'n Crunch will open doors to two pop-up shops designed with Snarkitecture this Saturday in New York and Miami that will remain open for 1 month. These pop-ups will offer an original menu of Cap'n Crunch cereal mixes and confections, and will host the debut of Kith Treats's first cereal - Cap'n Kith. Cap'n Kith is a mixture of original Cap'n Crunch, Chocolatey Crunch, and mini marshmallow bites, and is served in an original supermarket-sized Cap'n Kith cereal box. These Cap'n Kith boxes are limited to 500, and are individually numbered, sold on a first come-first served basis.
Kith and Cap'n Crunch have also created an assortment of apparel and accessories to celebrate this momentous event, including hoodies, tees, New Era caps, robes, keychains, and more, that will be sold at both pop-ups and KithNYC.com exclusively. Lastly, our lookbook is modeled by Kith-founder Ronnie Fieg and the legendary Cap'n Crunch, as they showcase the all-new collaborative apparel.
Both the Cap'n Kith pop-ups and the collection will launch this Saturday, October 8. The apparel will be sold on KithNYC.com at 11AM EST. The Cap'n Kith cereal box, as well as the other accessories, will be sold in-store only at both pop-ups. Addresses for both shops can be found below:
543 Broadway (Opens at 11AM EST on 10/8, then 10AM EST everyday after)
721 Lincoln Rd (Opens at 10AM EST)
Photography: Nolan Persons