Following the launch their first official flagship, Kith’s kid’s line, Kidset, releases its latest collaboration with iconic Nickelodeon cartoon SpongeBob SquarePants. This collection is comprised of 23 co-branded pieces of apparel and accessories, all of which were designed in unisex sizing for boys and girls. Styles include hoodies, long sleeve and short sleeve tees, and caps, each of which feature graphics inspired by the show designed through the Kith lens. 

First aired in 1999, the show follows the lives of SpongeBob SquarePants and his aquatic friends Patrick Star, Squidward Tentacles, Sandy Cheeks, and more. Since its debut the show and its characters have solidified themselves as cultural staples, inspiring and enticing multiple generations of kids all over the globe.

The Kith Kids x SpongeBob SquarePants Collection releases this Friday at Kith shops and at 11AM EST on Kith.com. Beginning this Thursday, the Kidset Flagship at 64 Bleecker St will undergo a SpongeBob-themed transformation and will be designed to look like SpongeBob’s pineapple home.

Photography: Nolan Persons