Last Stop

Kith featuring Cam'ron & Swizz Beatz

Kith presents its first delivery of Spring 2024—an elevated take on transitional wardrobing featuring new silhouettes and staple classics expressed in lighter springtime hues.

To celebrate the launch of this collection, Kith is proud to announce the release of its first single, “Last Stop” featuring longtime friends of the brand, Cam’ron and Swizz Beatz. This song serves as the soundtrack to Kith Spring 2024, which features Cam’ron as the face of this season’s campaign. Kith Founder, CEO & Creative Director, Ronnie Fieg, executive produced the song and tapped his friend and collaborator Cam’ron to deliver an original verse on an instrumental produced by Swizz Beatz.

The set for the campaign and film is staged in a New York City subway car with flowers by Venus et Fleur.

Kith Spring 2024 Delivery I releases on Friday, February 9th at 11AM EST/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.