Kith partners with Calvin Klein on an underwear collaboration infused with design elements from both New York-based brands. This partnership marks the first time in Calvin Klein’s storied timeline that another brand’s logo shares the waistband of their iconic underwear.
Kith for Calvin Klein 2020 is offered in two categories – Classic & Seasonal. The Classic side of the collection combines Kith and Calvin Klein’s signature color palettes and applies Kith’s monogram pattern across underwear tops and bottoms. These elements are coupled with a special co-branded Kith | Calvin Klein intarsia waistband. Styles in the collection include a men’s boxer brief and women’s bralette and thong in black, light heather grey, white, shark, woodrose, and cinder.
The Seasonal range expands the product offering with new colorways and patterns and introduces new women’s silhouettes. The men’s Seasonal bottoms feature the boxer brief in non-monogrammed solid bold colors such as black, white, dark navy, scarab, crimson, and ultramarine. The women’s Seasonal product features various silhouettes in a lightweight mesh fabric, including an asymmetrical strap bralette, two racerback bralettes with matching thongs, as well as a double-banded bralette.
The collection will be available at Kith’s flagship stores where permanent Kith for Calvin Klein fixtures will be installed, as well as Kith.com. In-store customers will have the opportunity to create their own underwear 3-packs with special packaging.
The campaign for this collection is inspired by Calvin Klein’s iconic 1990s aesthetic. Gigi Hadid stars in the campaign photographed by Cass Bird and styled by Gabriella Karefa-Johnson. The campaign can be seen on Kith.com, as well as Calvin Klein’s iconic billboard on Houston St in New York and the La Cienega Blvd billboard in Los Angeles.
The collection releases Saturday, September 12th at Kith’s shops and at 11AM EST on Kith.com.
Classic Bralette: The Classic Bralette highlights an ultra-soft cotton modal fabric with four-way stretch properties. An all-over Kith monogram pattern is seen throughout while the elastic waistband features co-branding in the Calvin Klein font. $36 USD.
Classic Thong: This thong is paired with the Classic Bralette and features an ultra-soft cotton fabric with four-way stretch. The all-over Kith monogram pattern stays consistent while the elastic waistband features co-branding for added style and comfort. $30 USD.
Mesh Racerback Bra: Featuring a breathable sheer mesh fabric with a four-way stretch, this bra provides comfort and style. A laser-cut microfiber bonded finishing is seen throughout while the co-branded elastic band features the classic Kith logo on the front and the iconic Calvin Klein logo on the back. $44 USD.
Mesh Thong: The Mesh Thong also features a breathable sheer mesh fabric with four-way stretch properties. This thong features co-branding throughout the elastic band while the laser-cut microfiber bonded finishing completes the look and feel. $38 USD.
Mesh Banded Bra: This bra showcases a breathable sheer mesh fabric with a four-way stretch for comfort and style. A laser-cut microfiber bonded finishing is seen throughout while the co-branded elastic band features the classic Kith logo on the front and the iconic Calvin Klein logo on the back, this time applied on a double band design $48 USD.
Mesh Asymmetrical Strap Bra: This asymmetrical three-strap designed bra is detailed in the breathable sheer mesh fabric with a four-way stretch. The co-branded elastic band continues to be the highlight as Kith and Calvin Klein logos are displayed on the front and back.