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Giving the customer more than what they pay for has always been Ronnie Fieg's mantra. For his latest collaboration, Fieg has partnered with Diadora, a brand whose penchant for quality rivals his own. The video above depicts the intricate handcrafting process each individual pair undergoes to ensure superior quality.

The Ronnie Fieg x Diadora RF7000 Primo releases this Friday (10/23) with the Slam Jam x Diadora V7000 Yvan at both Kith shops, Slam Jam Milan, KithNYC.com and Slamjamsocialism.com